We are promoting the U.S. Department of State’s foreign service specialist career program by increasing brand awareness. The State Department wants to attract graduate applicants from specific areas of expertise. The targets are students who wouldn’t apply otherwise because they’re uninformed about opportunities available for working abroad. We need to build interest while making it clear that it isn’t easy to get the job.
Deliverables
posters
flyers
post cards
life-sized cutout
Craigslist ad
Click through the gallery below to check out the creative produced for the U.S. Department of State!
State Department
We are promoting the U.S. Department of State’s foreign service specialist career program by increasing brand awareness. The State Department wants to attract graduate applicants from specific areas of expertise. The targets are students who wouldn’t apply otherwise because they’re uninformed about opportunities available for working abroad. We need to build interest while making it clear that it isn’t easy to get the job.
Deliverables
-
posters
- flyers
-
post cards
-
life-sized cutout
-
Craigslist ad
Click through the gallery below to check out the creative produced for the U.S. Department of State!